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  • Annija Vītoliņa

What do AI career advisers know that humans don’t?

The use of AI algorithms is increasingly becoming the norm across industries. Nevertheless, the latest use cases of this technology still manage to surprise! One of the top trends of AI in 2022 that particularly caught our interest is AI career advising. The first encounter with this combination might get one to thinking. In fact, it could even raise a question – can you entrust your career to an algorithm?


Here is why it might make sense. The key advantage of AI algorithms is the large amount of information that they can process. Their analysis and suggestions are based on both - the information you provide and what can be found online. When provided with resumes and other relevant data, AI algorithms are capable of scanning your experience and determining your skills, which will be used for further analysis. But to create an even more comprehensive user profile, these technologies can also turn to the publicly available information about you on the internet and social media. The data found online might help to specify your interests and even define your personality traits. When analyzing and putting all obtained information to use, AI advisors are becoming capable of benchmarking your profile against the desired or available professions, thus marking the skill gaps between your current knowledge and the necessary skill set. Additionally, already today AI can offer suggestions regarding possible upskilling activities. Overall the smart algorithms encourage people to make more informed (data-driven) decisions.



Let’s look from a different perspective on why these AI advisors might come in handy. In the EU alone there are ~14 million unemployed, ~4.5 million to-be graduates from higher education and 10-15 million who are not in employment, education, or training and need assistance in career acceleration. Adding to the unemployed, also scholars and elderly people need guidance. On top of that, Covid-19 and The Great Resignation have accelerated the need for advising. And our prediction is that the demand for career advisors will be skyrocketing not only due to the influence of mentioned events but also due to increasing ambiguity and skills mismatch in the labor market. AI advisers being a digital and scalable solution could make a difference and provide valuable assistance to those in need!


Even though it all sounds appealing and promising, there is an important question to ask. Would we trust smart but non-human advisers? First studies suggest that we would! Oracle (2021) shows that 82% of respondents believe in AI being better at career support than humans. Statistics and the benefits mentioned let us believe that AI advisers have a future. Our team is happy to be in this space and contribute to making smart career advising available for everyone.


Do you have any experience with AI career advising? Let's chat!